| Description |
viii, 246 pages ; 24 cm |
| Contents |
Includes index |
| Summary |
Discusses the importances of public relations, looks at the kinds of problems companies face, and offers advice on promotion and crisis situations |
| Analysis |
11030 companies p1030 corporate identity |
|
Corporations |
|
Industrial design coordination |
|
Companies Corporate identity |
| Notes |
"A Philip Lief Group book." |
|
Includes index |
| Bibliography |
Includes index |
| Subject |
Corporate image.
|
| Author |
Atkins, Chris.
|
| LC no. |
88020553 |
| ISBN |
0471609366 |
|
