| Description |
ix, 582 pages : illustrations ; 24 cm |
| Contents |
Section 1. Global Firms and the Global Environment -- Where are the multinationals headed? / Vernon -- Transnational corporations from Asian developing countries : their characteristics and competitive edge / Yeung -- The new global players : how they compete and collaborate / Morss -- The growing interdependence between transnational corporations and governments / Stopford -- Section 2. The Globalization Process -- Internationalization as a strategy process / Melin -- The globalization of service multinationals / Campbell and Verbeke -- International market expansion of high-technology firms / Ayal and Izraeli -- Toward a theory of international new ventures / Oviatt and McDougall -- Section 3A. Competitive Analysis and Strategic Planning : The Corporate View -- Changing patterns of international competition / Porter -- Resource-based strategy and competitive advantage among multinationals / Fladmoe-Lindquist and Tallman -- Understanding strategic intent in the global marketplace / Hitt [and others] -- The choice of international strategies by small businesses / Baird, Lyles, and Orris -- Section 3B. Competitive Analysis and Strategic Planning : The Country View -- The competitive advantage of countries and MNE activity / Dunning -- Country capabilities and the strategic stage : how national political institutions affect multinational corporations' strategies / Murtha and Lenway -- National targeting policies, high-technology industries, and excessive competition / Brahm -- Section 4. Strategic Alliances -- A managerial decision model of international cooperative venture formation / Tallman and Shenkar -- Offensive and defensive uses of alliances / Lei -- Interfirm diversity, organizational learning, and longevity in global strategic alliances / Parhke -- Unilateral commitments and the importance of process in alliances / Gulati, Khanna, and Nohria -- Section 5. Marketing -- The rise of the region state / Ohmae -- Standardization of international marketing strategy : some research hypotheses / Jain -- Customer evaluation of products in a global market / Samiee -- Foreign market servicing : beyond choice of entry mode / Benito and Welch -- Section 6. Production -- The new dynamics of global manufacturing site location / MacCormack, Newman, and Rosenfield -- Global work force 2000 : the new world labor market / Johnston -- A decision-making framework for global sourcing / Cavusgil, Yaprak, and Yeoh -- Section 7. R & D and Technology Management -- Technology in the multinational firm : a framework for planning and strategy / Contractor and Narayanan -- Decentralized R & D for global product development : strategic implications for the multinational corporation / Ogbuehi and Bellas -- Management of international R & D operations / De Meyer -- Section 8. Finance -- Global competition and corporate finance in the 1990s / Lessard -- Managing foreign exchange rate economic exposure / Moffett and Karlsen -- Emerging capital markets and corporate finance / Glen and Pinto -- Capital budgeting for international business : a framework for analysis / Holland -- Section 9. Organization and Human Resources Management -- The business of international business is culture / Hofstede -- What is a global manager / Bartlett and Ghoshal -- Analyzing cross-national management and organizations : a theoretical framework / Lachman, Nedd, and Hinings -- A search for a new paradigm / Doz and Prahalad -- Section 10. Information and Information Processing Competitive intelligence for international business / Babbar and Rai -- Information-processing theory and the multinational enterprise / Egelhoff |
| Analysis |
International business enterprises |
|
International economic relations |
|
Strategic planning |
| Notes |
Revised edition of: Global strategic management. c1990 |
| Bibliography |
Includes bibliographical references |
| Notes |
Donated by Professor Ian Scarman |
| Subject |
International business enterprises -- Management.
|
|
International business enterprises -- Planning.
|
|
International economic relations.
|
|
Strategic planning.
|
| Author |
Vernon, Heidi, 1938-
|
|
Wortzel, Lawrence H.
|
| LC no. |
96008695 |
| ISBN |
0471158739 |
|
0471617881 |
|
9780471158738 |
|
9780471617884 |
|
