| Description |
1 online resource (x, 433 pages) : illustrations |
| Contents |
pt. 1. Changing consumption regimes: Introduction / Victoria de Grazia -- Coquettes and grisettes: women buying and selling in ancien régime Paris / Jennifer Jones -- The making of the self-made man: class, clothing, and English masculinity, 1688-1832 / David Kuchta -- The gendering of consumer practices in nineteenth-century France / Leora Auslander -- The other side of Venus: the visual economy of feminine display / Abigail Solomon-Godeau -- pt. 2. Establishing the modern consumer household: Introduction / Victoria de Grazia -- "A husband and his wife's dresses": consumer credit and the debtor family in England, 1864-1914 / Erika Rappaport -- Male providerhood and the public purse: anti-desertion reform in the progressive era / Anna R. Igra -- Living on the margin: working-class marriages and family survival strategies in the United States, 1919-1941 / Susan Porter Benson -- The technological revolution that never was: gender, class, and the diffusion of household appliances in interwar England / Sue Bowden and Avner Offer -- pt. 3. Empowering women as citizen-consumers: Introduction / Victoria de Grazia -- Food scarcity and the empowerment of the female consumer in World War I Berlin / Belinda Davis -- Making up, making over: cosmetics, consumer culture, and women's identity / Kathy Peiss -- Nationalizing women: the competition between fascist and commercial culture models in Mussolini's Italy / Victoria de Grazia -- Deviantpleasures?: women, melodrama, and consumer nationalism in West Germany / Erica Carter -- Soft sell: marketing rhetoric in feminist criticism / Rachel Bowlby -- Gender and consumption in historical perspective: a selected bibliography / Ellen Furlough |
| Summary |
For centuries, women have been caricatured as consummate shoppers, relegated to provisioning the household, and fetishized as objects of advertising. This wide-ranging volume of thirteen original essays illuminates the development of modern consumption practices, gender roles, and the sexual division of labor in both the United States and Europe. Drawing on social, economic, and art history as well as cultural studies, these essays consider commodities from bread and potatoes, cosmetics, home appliances, and the dandy's suit to social welfare handouts, movie melodramas, and pornographic picture cards. With extensive introductions and an annotated bibliography, this volume advances a new research field and the vital social and cultural issues at stake in its progress |
| Analysis |
Consumer behaviour History |
| Bibliography |
Includes bibliographical references (pages 390-409) and index |
| Notes |
English |
|
Print version record |
| SUBJECT |
Börngen, ... gnd |
|
Manfred Mann gnd |
| Subject |
Consumer behavior -- Sex differences -- History
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Consumption (Economics) -- Social aspects -- History
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Sex factors in disease.
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Sex Factors
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BUSINESS & ECONOMICS -- Marketing -- Research.
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HISTORY / Europe / General
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Sex factors in disease
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Consumer behavior -- Sex differences
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Consumption (Economics) -- Social aspects
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Geschlechterrolle
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Verbraucherverhalten
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Mode.
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Sekseverschillen.
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Consumptiepatroon.
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Consommateurs -- Attitudes -- Histoire.
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Consommation -- Sociologie -- Histoire.
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Consommation -- Différences entre sexes -- Histoire.
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| Genre/Form |
History
|
| Form |
Electronic book
|
| Author |
De Grazia, Victoria.
|
|
Furlough, Ellen, 1953-
|
| ISBN |
9780520916777 |
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0520916778 |
|
0585047715 |
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9780585047713 |
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