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Book Cover
Author Sanderson, Jihong

Title Doing business in China / Jihong Sanderson
Edition 1st American ed
Published New York, N.Y. : DK Pub., 2008


Description 1 online resource (72 pages) : color illustrations
Series Essential managers
Essential managers.
Contents 02 Contents; 04 Introduction; 06 Many Chinas, rapid change; 08 Country profile; 10 Why do business in China?; 12 Chinese history and business; 14 China's evolving position in global business; 16 "China, Inc." today; 18 Recognizing business types; 20 Reaching out to China's consumers; 24 Understanding politics; 26 Finding the opportunities; 72 Acknowledgments; 28 Respecting social conventions; 30 Getting social etiquette right; 32 Succeeding with guanxi; 36 Creating your guanxi network; 38 Maintaining guanxi; 40 Managing "face" and image; 42 Understanding collectivism; 44 Minding your language
46 Knowing the system50 Building a team in China; 52 Environmental issues; 54 Infrastructure and logistics; 56 Starting a business in China; 58 Devising an entry strategy; 60 Importing and exporting; 64 Managing risk; 66 Negotiating successfully with Chinese businesspeople; 68 Resolving disputes with a Chinese business; 70 Index; 72 Acknowledgments
Summary Doing Business in China will tell you everything you need to know about brokering deals in the world's fastest-growing economy. Part of the best-selling Essential Managers series, this book will carry the same livery on the jacket, but will have a completely modern, updated design. New books in this series will cover hot business topics that are in-step with today's rapidly changing market place. Jihong Sanderson is the Executive Director at the CRC (Center for Research on Chinese & American Strategic Cooperation) at University of California, Berkeley Haas School of Business
Notes Includes index
Print version record
Subject International business enterprises -- China
Investments, Foreign -- China
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
International business enterprises
Investments, Foreign
SUBJECT United States -- Commerce -- China
China -- Commerce -- United States
Subject China
United States
Form Electronic book
ISBN 9780756649920