| Description |
xii, 257 pages : illustrations ; 24 cm |
| Series |
Rutgers series in communications, media, and culture |
|
Rutgers series in communications, media, and culture.
|
| Contents |
Ch. 1. Children's Desires/Mothers' Dilemmas: The Social Contexts of Consumption -- Ch. 2. Buying Happiness, Buying Success: Toy Advertising to Parents -- Ch. 3. The Real Power of Commercials: Questioning the Terms of Debate -- Ch. 4. Utopia or Discrimination?: Commercials for Kids -- Ch. 5. Toy-based Videos for Girls: My Little Pony -- Ch. 6. Action TV for Boys: Slimer and the Real Ghostbusters --Ch. 7. Toys "R" Us: Marketing to Children and Parents |
| Bibliography |
Includes bibliographical references (pages [235]-248) and index |
| Subject |
Child consumers -- United States.
|
|
Television advertising and children -- United States.
|
| LC no. |
92044227 |
| ISBN |
0813519888 |
|
081352198X |
|
