Description |
xi, 257 pages ; 24 cm |
Contents |
Introduction: The Business of Getting Global -- Ch. 1. Assessing Domestic Political Conditions: An Inventory of Variables -- Ch. 2. Cultural Factors, the Critical Threats to Foreign Investment, and the Trade Constraints We Impose on Ourselves -- Ch. 3. Taking a Country's Economic and Commercial Temperature -- Ch. 4. The Broader Areas of Uncertainty for Foreign Business in the People's Republic of China / Guocang Huan -- Ch. 5. Investing in the Russian Oil Industry: A Case for Examining Political Conditions / Robert E. Ebel -- Ch. 6. Saudi Arabia / Hermann Frederick Eilts -- Ch. 7. South Africa in Transition: Risks and Opportunities / Francis A. Kornegay Jr. -- Ch. 8. Colombia: Drugs, Politics, and Investment Risk / Rensselaer W. Lee III -- Ch. 9. Political Risk Insurance: Conservative if Costly, a Back-up Option After Identifying Serious Vulnerabilities / Felton McL. Johnston III -- Ch. 10. Conclusion |
Summary |
This book emphasizes a central factor in foreign business competition: understanding the obstacles and risks that impede new enterprises abroad. In an era of globalism, Navigating New Markets Abroad offers a judicious approach to corporate strategic planning and international marketing that derives from political science, sociology, psychology, and economics and is applied to the author's own experience with the reality of impact at the bottom line. The book shows how despite the many factors that can make or break a business - ranging from terrorism and social revolution to crises involving change in leadership in the host country and the red tape that our own government can produce - one can be positioned to maximize the options and determine the outcome of one's venture |
Bibliography |
Includes bibliographical references and index |
Subject |
Corporations, American -- Management.
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Country risk.
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Cross-cultural orientation -- United States.
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International business enterprises -- Management.
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LC no. |
92044668 |
ISBN |
0847678431 (cloth : alk. paper) |
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