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Title
The Insider's guide to demographic know-how : everything marketers need to know about how to find, analyze, and use information about their customers / edited by Penelope Wickham
Published
Ithaca, NY : American Demographics Press, [1988]
Copies
Location
Call no.
Vol.
Availability
W'PONDS
304.6024658 Wic/Igt
AVAILABLE
Description
246 pages : illustrations ; 24 cm
Bibliography
Includes bibliographies and index
Subject
Consumers -- United States -- Information services -- Handbooks, manuals, etc.
Demographic surveys -- Handbooks, manuals, etc.
Marketing research -- Handbooks, manuals, etc.
Genre/Form
Handbooks and manuals.
Author
Wickham, Penelope, 1949-
LC no.
88022136
ISBN
0936889039
0936889071
155738066X
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