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Book Cover
Author Mosley, Thomas E.

Title Marketing your invention / Thomas E. Mosley
Published Dover, N.H : Upstart Publishing Co., [1992]


Location Call no. Vol. Availability
 W'PONDS  608.773 Mos/Myi  AVAILABLE
Description ix, 222 pages ; 23 cm
Contents Ch. 1. Invention Marketing Today -- Ch. 2. Where New Products Come From. Protecting an Idea. Can an Idea Be Sold? -- Ch. 3. How to Know When to Proceed -- Ch. 4. The Myth of Objective Evaluations. The "Friends and Relatives" Evaluation. The "Dialing for Dollars" Evaluation. The Patentability Evaluation. The Technical Evaluation. The Marketability Valuation -- Ch. 5. Invention Positioning -- Ch. 6. Inventor Positioning -- Ch. 7. Networking -- Ch. 8. Characteristics of a Successful New Product. Preliminary Screening. Twelve Characteristics. Quality. Synergy. Research. Unique Benefits. Summing up -- Ch. 9. Venturing. Venturing Quiz. What Capitalists Want. Summing Up -- Ch. 10. Licensing. What is Intellectual Property? Finding Licensees. Summing Up -- Ch. 11. Ten Ways to Invention Suicide
Notes Includes index
Bibliography Includes bibliography : pages 213-219
Subject Inventions -- Marketing.
New products.
Patents -- United States.
LC no. 92064005
ISBN 0936894334