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Book Cover
Book
Author Donovan, Robert J. (Professor of behavioral research)

Title Social marketing : principles and practice / Robert J. Donovan, Nadine Henley
Published East Hawthorn, Vic. : IP Communications, 2003

Copies

Location Call no. Vol. Availability
 W'BOOL  658.8 Don/Smp  AVAILABLE
 WATERFT BUSINESS  658.8 Don/Smp  AVAILABLE
 MELB  658.8 Don/Smp  AVAILABLE
Description xii, 415 pages : illustrations ; 24 cm
Summary The authors introduce and elucidate the principles of social marketing and illustrate these principles with examples of practical application. This book is a blend of the authors' hands-on experience in researching, developing and implementing campaigns and their experience in teaching social marketing
Analysis Communication
Marketing
Social behaviour
Social capital
Sponsorship
Sales & marketing (Australia )
Notes Includes index
Bibliography Bibliography : pages 369-406
Audience Tertiary/Undergraduate, Postgraduate
Subject Social marketing.
Marketing.
Social Marketing.
Mass Media.
Author Henley, Nadine.
ISBN 9780957861756
0957861753 :
Other Titles Social marketing : principles & practice