Description |
xii, 415 pages : illustrations ; 24 cm |
Summary |
The authors introduce and elucidate the principles of social marketing and illustrate these principles with examples of practical application. This book is a blend of the authors' hands-on experience in researching, developing and implementing campaigns and their experience in teaching social marketing |
Analysis |
Communication |
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Marketing |
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Social behaviour |
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Social capital |
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Sponsorship |
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Sales & marketing (Australia ) |
Notes |
Includes index |
Bibliography |
Bibliography : pages 369-406 |
Audience |
Tertiary/Undergraduate, Postgraduate |
Subject |
Social marketing.
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Marketing.
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Social Marketing.
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Mass Media.
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Author |
Henley, Nadine.
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ISBN |
9780957861756 |
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0957861753 : |
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