Book Cover
Streaming video
Author Roll, Martin, 1967- presenter.

Title Managing brands in Asia / Martin Roll
Published London : Henry Stewart Talks, 2014


Description 1 online resource (1 streaming video file (48 min.)) : colour, sound
Series Global branding strategies
Henry Stewart talks. Business and management collection. Global branding strategies
Contents The Asian strategy challenges -- Strategic importance of branding -- Three essentials of the brand-driven company -- The chief marketing officer -- The Asian brand no. 1 challenge -- A new agenda for brands in Asia -- Building a strong brand -- Singapore airlines case study -- Branding excellence -- Touch point model for an airline company -- Brands as financial assets -- New business paradigm for globalizing Asian brands -- Western brands in Asia
Notes Animated audio-visual presentation with synchronized narration
Title from title frames
Subject Brand name products -- Asia -- Management
Branding (Marketing) -- Asia
Branding (Marketing) -- Case studies
Marketing -- Asia
Brand name products -- Management.
Branding (Marketing)
Genre/Form Case studies.
Form Streaming video
Other Titles HS talks
H.S. talks