The Social Psychology of English as a Global Language; Acknowledgments; Contents; Abbreviations; The Global Spread of English and the Role of English in Japan; 1.1 Globalisation, the Spread of English and World Englishes; 1.2 The English Language in Japan; The Study of Language Attitudes; 2.1 Attitudes in Social Psychology; 2.2 Language Attitudes; Relevant Language Attitude Research; 3.1 The Measurement of Language Attitudes; 3.2 Previous Language Attitude Research; The Research Design of the Study; 4.1 The Aims of the Study; 4.2 The Varieties of Speech Selected
Summary
This ground-breaking work is a detailed account of an innovative and in-depth study of the attitudes of in excess of 500 Japanese learners towards a number of standard and non-standard as well as native and non-native varieties of English speech. The research conducted refines the investigation of learner attitudes by employing a range of pioneering techniques of attitude measurement. These methods are largely incorporated from the strong traditions that exist in the fields of social psychology and second language acquisition and utilize both direct and indirect techniques of attitude measurem
