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Title
Marketing power plays : how the world's most ingenious marketers reach the top of their game
Published
New York ; London : McGraw-Hill, 2007
Copies
Location
Call no.
Vol.
Availability
MELB
658.8 Mar/Epp
AVAILABLE
Description
ix, 178 pages : illustrations, portraits ; 22 cm
Series
BusinessWeek power plays series
BusinessWeek
BusinessWeek books.
BusinessWeek power plays.
Notes
"The insider's playbook of ideas, innovations, and insights"--Cover
Bibliography
Includes bibliographical references
Subject
Marketing.
Marketing -- Case studies.
Genre/Form
Case studies.
LC no.
2007278236
ISBN
9780071475587 paperback
0071475583 paperback
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