Book Cover
Book

Title Marketing power plays : how the world's most ingenious marketers reach the top of their game
Published New York ; London : McGraw-Hill, 2007

Copies

Location Call no. Vol. Availability
 MELB  658.8 Mar/Epp  AVAILABLE
Description ix, 178 pages : illustrations, portraits ; 22 cm
Series BusinessWeek power plays series
BusinessWeek
BusinessWeek books.
BusinessWeek power plays.
Notes "The insider's playbook of ideas, innovations, and insights"--Cover
Bibliography Includes bibliographical references
Subject Marketing.
Marketing -- Case studies.
Genre/Form Case studies.
LC no. 2007278236
ISBN 9780071475587 paperback
0071475583 paperback