| Description |
xviii, 590 pages : illustrations ; 25 cm |
| Series |
Evolution and cognition series |
| Contents |
Contents note continued: 11.Simple Rules for Ordering Cues in One-Reason Decision Making / Peter M. Todd -- pt. V Rarity and Skewness in the World -- 12.Why Rare Things Are Precious: How Rarity Benefits Inference / Valerie M. Chase -- 13.Ecological Rationality for Teams and Committees: Heuristics in Group Decision Making / Ulrich Hoffrage -- 14.Naive, Fast, and Frugal Trees for Classification / Jan K. Woike -- 15.How Estimation Can Benefit From an Imbalanced World / Rudiger Sparr -- pt. VI Designing the World -- 16.Designed to Fit Minds: Institutions and Ecological Rationality / Nathan Berg -- 17.Designing Risk Communication in Health / Ulrich Hoffrage -- 18.Car Parking as a Game Between Simple Heuristics / Peter M. Todd -- pt. VII Afterword -- 19.Ecological Rationality: The Normative Study of Heuristics / Peter M. Todd |
|
Machine generated contents note: pt. I The Research Agenda -- 1.What Is Ecological Rationality? / Gerd Gigerenzer -- pt. II Uncertainty in the World -- 2.How Heuristics Handle Uncertainty / Gerd Gigerenzer -- 3.When Simple Is Hard to Accept / Robin M. Hogarth -- 4.Rethinking Cognitive Biases as Environmental Consequences / Henrik Olsson -- pt. III Correlations Between Recognition and the World -- 5.When Is the Recognition Heuristic an Adaptive Tool? / Daniel G. Goldstein -- 6.How Smart Forgetting Helps Heuristic Inference / Stefan M. Herzog -- 7.How Groups Use Partial Ignorance to Make Good Decisions / Torsten Reimer -- pt. IV Redundancy and Variability in the World -- 8.Redundancy: Environment Structure That Simple Heuristics Can Exploit / Anja Dieckmann -- 9.The Quest for Take-the-Best: Insights and Outlooks From Experimental Research / Arndt Broder -- 10.Efficient Cognition Through Limited Search / Wolfgang Gaissmaier -- |
| Summary |
"'More information is always better, and full information is best. More computation is always better, and optimization is best.' More-is-better ideals such as these have long shaped our vision of rationality. Yet humans and other animals typically rely on simple heuristics to solve adaptive problems, focusing on one or a few important cues and ignoring the rest, and shortcutting computation rather than striving for as much as possible. In this book, we argue that in an uncertain world, more information and computation are not always better, and we ask when, and why, less can be more. The answers to these questions constitute the idea of ecological rationality: how we are able to achieve intelligence in the world by using simple heuristics matched to the environments we face, exploiting the structures inherent in our physical, biological, social, and cultural surroundings."--Publisher's description |
| Bibliography |
Includes bibliographical references (pages 498-551) and index |
| Subject |
Environmental psychology.
|
|
Heuristic.
|
|
Reason.
|
| Author |
Gigerenzer, Gerd.
|
|
Todd, Peter M.
|
| LC no. |
2011040733 |
| ISBN |
9780195315448 (hbk. : alk. paper) |
|
