Book Cover
Book
Author McKenzie, James F., 1948-

Title Planning, implementing, and evaluating health promotion programs : a primer / James F. McKenzie, Brad L. Neiger, Rosemary Thackeray
Edition Fifth edition
Published San Fransicso : Pearson/Benjamin Cummings, [2009]
©2009

Copies

Location Call no. Vol. Availability
 WATERFT HEALTH  613.068 Mck/Pia 2008  AVAILABLE
Description xvi, 464 pages : illustrations ; 24 cm + study card (4 pages)
Series Health & kinesiology series
Health & kinesiology series.
Contents 1. Health Education, Health Promotion, Health Educators, and Program Planning -- Part One: Planning a Health Promotion Program -- 2. Models for Program Planning in Health Promotion -- 3. Starting the Planning Process -- 4. Assessing Needs -- 5. Measurement, Measures, Measurement Instruments and Sampling -- 6. Mission Statement, Goals, and Objectives -- 7. Theories and Models Commonly Used for Health Promotion Interventions -- 8. Interventions -- 9. Community Organizing and Community Building -- Part Two: Implementing a Health Promotion Program -- 10. Identification and Allocation of Resources -- 11. Marketing: Making Sure Programs Respond to Wants and Needs of Consumers -- 12. Implementation: Strategies and Associated Concerns -- Part Three: Evaluating a Health Promotion Program -- 13. Evaluation: An Overview -- 14. Evaluation Approaches and Designs -- 15. Data Analysis and Reporting -- Appendix A: Code of Ethics for the Health Education Profession -- Appendix B: Cost-Benefit and Cost-Effectiveness as a Part of the Evaluation of Health Promotion Programs -- Glossary -- References
Summary "'Planning, Implementing, and Evaluating Health Promotion Programs: A Primer' provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field." -- Publisher's website
Notes Study card in flap in back of text
Previous ed.: c2005
Bibliography Includes bibliographical references and index
Subject Health promotion.
Health promotion -- Planning.
Health promotion -- Evaluation.
Health planning -- Methodology.
Health education -- United States.
Health promotion -- United States.
Program Evaluation.
Health Promotion.
Health Education.
Health Planning.
SUBJECT United States. https://id.nlm.nih.gov/mesh/D014481
United States. https://id.nlm.nih.gov/mesh/D014481
Author Neiger, Brad L.
Thackeray, Rosemary.
LC no. 2007032068
ISBN 9780321495112 paperback alkaline paper
0321551370 study card
032149511X paperback alkaline paper
9780321542168 paperback : + study card
0321542169 paperback : + study card
Other Titles Planning, implementing, & evaluating health promotion programs