| Description |
xv, 379 pages : illustrations ; 23 cm |
| Contents |
1. Business Strategy: The Concept and Trends in Its Management -- 2. Strategic Market Management: An Overview -- 3. Customer Analysis -- 4. Competitor Analysis -- 5. Market Analysis -- 6. Environmental Analysis -- 7. Self-Analysis -- 8. Portfolio Analysis -- 9. Obtaining a Sustainable Competitive Advantage -- 10. Differentiation Strategies -- 11. Obtaining an SCA - Low Cost, Focus, and the Preemptive Move -- 12. Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration -- 13. Diversification -- 14. Strategies in Declining and Mature Markets -- 15. Global Strategies -- 16. Implementing the Strategy -- 17. Formal Planning Systems |
| Summary |
Relevant for strategic management courses as well as market management, this textbook synthesizes literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition's global perspective reflects the trend to integrate marketing throughout a company |
| Analysis |
Business Marketing |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Business planning.
|
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Marketing -- Management.
|
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Strategic planning.
|
| LC no. |
94029888 |
| ISBN |
0471309567 (paperback: acid-free paper) |
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