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Book Cover
Author Richardson, Linda, 1944-

Title Bankers in the selling role : a consultative guide to cross-selling financial services / Linda Richardson
Edition Second edition
Published New York : Wiley, [1984]


Location Call no. Vol. Availability
 MELB  332.10688 R523B2  AVAILABLE
Description xiv, 177 pages ; 24 cm
Analysis Banks Services Marketing Techniques
Notes "A Wiley-Interscience publication."
Includes index
Subject Bank marketing.
Cross-selling financial services.
LC no. 84011937
ISBN 0471810053