Book Cover
Book
Author Gabbott, Mark.

Title Consumers and services / Mark Gabbott and Gillian Hogg
Published Chichester ; New York : J. Wiley, [1998]
©1998

Copies

Location Call no. Vol. Availability
 W'BOOL  658.812 Gab/Cas  AVAILABLE
 WATERFT BUSINESS  658.812 Gab/Cas  AVAILABLE
Description xi, 271 pages : illustrations ; 23 cm
Contents The Service Consumer -- Consumers and Services -- Pre-Consumption of Services -- Consuming Services -- Evaluating Services -- The Service Consumer in Context -- The Tourism and Travel Consumer -- The Professional Services Consumer -- The Financial Services Consumer -- The Healthcare Consumer -- The Charity Consumer -- Conclusion -- Conclusion
Bibliography Includes bibliographical references and index
Subject Consumer behavior.
Customer relations -- Case studies.
Customer relations.
Relations marketing
Professions -- Marketing.
Relationship marketing.
Service industries -- Marketing.
Genre/Form Case studies.
Author Hogg, Gillian.
LC no. 97045612
ISBN 0471957976
0471962694
9780471957973
9780471962694