Ch. 1. What is health promotion and why invest in it? -- Ch. 2. How you can get from where you are to where you want to be -- Ch. 3. The stepping-stones of health development -- Ch. 4. Quality improvement and health development -- Ch. 5. Audit and the management of health promotion -- Ch. 6. Setting goals and objectives and measuring achievements of health promotion -- Ch. 7. Improving management processes for health development -- Ch. 8. Learning from others involved in health development -- Ch. 9. Involving local people in health development