| Description |
303 pages : illustrations ; 24 cm |
| Contents |
1. The Evolution of Marketing Orientation -- 2. Creating Sustainable Advantage in Consumer Markets --3. Brand Proliferation -- 4. Dealing with Hypersegmentation -- 5. Retail Evolution -- 6. Retailers and the Marketing Concept -- 7. Creating a Sustainable Retail Differential Advantage -- 8. The Battle for Mindspace -- 9. The Battle for Shelfspace --10. Trade Marketing -- 11. The New Order and its Challenges |
| Analysis |
Business Marketing |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Marketing.
|
| Author |
Corstjens, Marcel.
|
| LC no. |
94022413 |
| ISBN |
0471950815 |
|
0471987654 (paperback) |
|
