Book Cover
Author Siegel, Carolyn F.

Title Internet marketing : foundations and applications / Carolyn Siegel
Published Boston, Ma. ; New York : Houghton Mifflin, 2004


Location Call no. Vol. Availability
 MELB  658.84 Sie/Imf  AVAILABLE
Description xvi, 404 pages, [405-416] pages : illustrations ; 24 cm
Contents Module I. An introduction to the Internet and the environment of Internet marketing -- module II. Information for competitive marketing advantage -- module III. The Internet marketing mix -- module IV. Internet marketing action plans
Notes Includes bibliographical references (p. [385]-404) and index
Bibliography Includes bibliographical references and index
Subject Internet advertising.
Internet marketing.
LC no. 2003271535
ISBN 0618150439