Title Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey

Edition Sixth edition Published Boston : Houghton Mifflin, [2004] ©2004

Copies

Location	Call no.	Vol.	Availability
MELB	380.1 Jea/Gms 2004		AVAILABLE
MELB	380.1 Jea/Gms 2004		AVAILABLE
W'BOOL	380.1 Jea/Gms 2004		AVAILABLE
W'BOOL	380.1 Jea/Gms 2004		AVAILABLE
W'BOOL	380.1 Jea/Gms 2004		AVAILABLE
W'BOOL	380.1 Jea/Gms 2004		AVAILABLE
W'BOOL	380.1 Jea/Gms 2004		AVAILABLE

Description xxi, 613 pages, 8 unnumbered pages of plates : illustrations, color maps ; 24 cm + 1 booklet (1 volumes (various pagings) ; 24 cm) regular print Contents V. 1. Text -- v. 2. Cases in global marketing strategies : 2005 annual update Notes Cases in global marketing strategies, 2005 annual update: ISBN 0618310614 Bibliography Includes bibliographical references and indexes Subject Export marketing -- Management -- Case studies. Export marketing -- Management. Genre/Form Case studies. Case studies Case studies. Author Hennessey, Hubert D. LC no. 2002109489 ISBN 0618311912 0618310592 Text 0618310606 Cases

Other Titles Cases in global marketing strategies Cases in global marketing strategies

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