| Description |
vii, 296 pages : illustrations ; 22 cm |
| Series |
M & E handbook series |
|
M. & E. handbook series.
|
| Summary |
Contains information on marketing in : Japan, Russia, Nigeria, Brazil and USA and multinational corporations |
| Analysis |
International marketing |
|
International marketing |
| Notes |
First published: 1st ed., Macdonald & Evans, 1978 |
|
Includes index |
| Bibliography |
Bibliography: pages [284]-285 |
| Subject |
Export marketing.
|
|
Export trading companies.
|
|
Foreign trade promotion.
|
|
Marketing.
|
| ISBN |
0273634178 |
|
0712109811 (paperback) |
|
