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Book Cover
Author McGee, Mark Thomas, 1947-

Title Beyond ballyhoo : motion picture promotion and gimmicks / Mark Thomas McGee
Published Jefferson, N.C. : McFarland Classics, 2001


Location Call no. Vol. Availability
 MELB  791.4302 Mcg/Bbm 2001  AVAILABLE
Description xiii, 237 pages : illustrations ; 23 cm
Contents Preface -- 1. She was a plant, of course -- 2. Can you take Percepto? -- 3. They'll talk about Spyros Souras -- 4. It comes right at you -- 5. Blubberscope, whatever ... -- 6. Witch deflectors and fear flashers -- 7. 16 cameras! 1,600 camels! -- 8. Spots before your ears -- 9. Epilogue: The good old days -- Filmography of works mentioned in text -- Bibliography -- Index
Summary William Castle, for instance, was a master promoter. In one scheme involving The Tingler, Vincent Price warns in the movie that "the only way to stop the monster is to scream. That's the signal to the projectionist to throw the switch. Under ten or twelve seats were some electric motors, war surplus things that Castle got a bargain on. The motors vibrated the seat, in the hope of scaring a scream out of someone. Just in case it didn't Castle planted someone in the audience to get the screams rolling." This book is about flamboyant promotion, the con artist side of the movie world--everything the ballyhoo boys did to separate the customer from the price of a movie ticket--Emergo, HypnoVista, 3-D, Wide Screen, Cinemagic, Duo-Vision, Dynamation, Smell-O-Vision, plenty more. Supporting the text are 107 photos and illustrations, some never-before-published, and a filmography. -- back cover
Notes Reprint. Originally published: McFarland, 1989
Bibliography Includes filmography (pages 195-224)
Includes bibliographical references (pages 225-226) and index
Subject Advertising -- Motion pictures.
Cinematography -- Special effects -- United States.
Genre/Form Motion pictures.
ISBN 0786411147