Book Cover
Book
Author More, Roger, 1942-

Title Transforming new technologies into cash flow : creating market-focused strategic paths for business-to-business companies / Roger More
Published New York ; London : Best Business Books, [2006]
©2006

Copies

Location Call no. Vol. Availability
 W'PONDS  658.4062 Mor/Tnt  AVAILABLE
Description xiv, 243 pages : illustrations ; 22 cm
Series Foundation series in business marketing
Foundation series in business marketing.
Contents 1. Overview of the book -- 2. Strategic paths : reconceptualizing market focus -- 3. Creating focused strategic paths : managing the four critical bundles -- 4. Managing strategic-path transformation processes : creating hot zones -- 5. Driving fast strategic-path adoption through market networks -- 6. Strategic paths : driving net cash flow -- 7. Managing strategic paths : creating project and transformation teams -- 8. Creating strategic paths and hot zones : the management application toolkit
Bibliography Includes bibliographical references (pages 227-228) and index
Subject Technological innovations -- Management.
Technological innovations -- Economic aspects.
Marketing -- Technological innovations.
Strategic planning.
LC no. 2005019407
ISBN 9780789030207 hardback alkaline paper
0789030209 hardback alkaline paper
9780789030214 paperback alkaline paper
0789030217 paperback alkaline paper