| Description |
xv, 536 pages : illustrations ; 24 cm |
| Contents |
Advertisers and consumers, 1890-1930 -- The nationalization of consumers : the political language of American advertising, 1890-1930 -- Making consumption American : advertisers, consumers, and national identity -- Social science and the pragmatic consumer, 1890-1928 -- The science of purchasing -- Redefining consumption at consumers' research -- Consumer professionals in the Depression -- The American way of life : folklores of capitalism, 1935-1939 -- Fighting for the American way : consumption and Americanism, 1935-1945 |
| Bibliography |
Includes bibliographical references (pages [465]-521) and index |
| Subject |
Consumption (Economics) -- Political aspects -- United States -- History.
|
|
Consumer behavior -- Political aspects -- United States -- History.
|
| LC no. |
2006010728 |
| ISBN |
9780807830338 (cased) |
|
080783033X (cased) |
|
9780807856765 (paperback) |
|
0807856762 (paperback) |
|
