Book Cover
E-book
Author Hill, Daniel Delis

Title As seen in Vogue : a century of American fashion in advertising / Daniel Delis Hill
Published Lubbock : Texas Tech University Press, 2004

Copies

Description 1 online resource (xi, 226 pages : illustrations
Series Costume Society of America series
Costume Society of America series.
Contents In the beginning -- Victoria through World War I -- Highs of the twenties and lows of the thirties -- World War II through the fashion-conscious fifties -- Youthquake in the sixties and schizophrenia in the seventies -- The sybaritic eighties and the Fin de Siècle -- The bare essentials: lingerie and swimwear -- Accessories: hats, shoes, and jewelry
Summary Throughout the twentieth century the ready-to-wear industry, fashion journalism, and mass-media advertising fueled one another's success by identifying an ever-widening consumer class and fanning the desire to be fashionable. Through more than six hundred fashion ads that appeared in Vogue from the magazine's debut in 1893 through the next ten decades, Hill documents not only this symbiosis but also an evolution in American fashion, society, and culture. In rich progression, the images document metamorphoses: from alabaster Victorian homemaker to painted flapper in just a generation, from conformist fifties mom to miniskirt-clad iconoclast only a decade later, from power-suited yuppie of the eighties to the techno self-stylist of the new millennium. In this long view of interactions that shaped much, much more than the fashion, Hill offers a comprehensive examination and resource for students and professionals in fashion and business history, popular culture, advertising, marketing, and women's studies
Notes Title from e-book title screen (viewed January 15, 2008)
Bibliography Includes bibliographical references and index
Notes Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL
English
digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL
SUBJECT Vogue. http://id.loc.gov/authorities/names/n84192705
Vogue Zeitschrift gnd
Vogue (New York) rasuqam
Subject Advertising -- Fashion -- United States -- History -- 20th century
Fashion -- United States -- History -- 20th century
Costume -- United States -- History -- 20th century
Dress accessories -- United States -- History -- 20th century
BUSINESS & ECONOMICS -- Advertising & Promotion.
Advertising -- Fashion
Costume
Dress accessories
Fashion
Modezeitschrift
Mode
Accessoire de mode.
20e siècle.
Histoire.
Mode vestimentaire.
Publicité
United States
USA
États-Unis.
Genre/Form Electronic books
History
Form Electronic book
LC no. 2004046062
ISBN 1423762789
9781423762782
1281093467
9781281093462
9786611093464
661109346X