Book Cover
Book

Title Alive to change : successful museum retailing : a collection of essays
Published Edinburgh : MuseumsEtc, 2009
Edinburgh : MuseumsEtc, [2009]
©2009

Copies

Location Call no. Vol. Availability
 MELB  069.1 Mus/Atc  AVAILABLE
Description 203 pages : illustrations ; 20 cm
Contents Creating the utopian experience / Gregory Krum -- Children in shops / Louisa Adkins -- Making a success of online retailing / Kate Bull -- Selling Warhol : embracing the commercial / Adam Thow -- Sustainable retailing / Caroline Brown -- Ethical shopping / Michael Whitworth -- Future retailing / Michael Walton -- Successful temporary retail / Jeremy Ensor -- Increasing visitor spend / Nuala McGourty -- Five steps to retail success / Kate Bull -- Retail evolution / Iain Betterton -- Retail in a recession / Peter Tullin & Simon Cronshaw -- A path to the future / Aundrea Hollington -- New product development / Sue Townsend
Subject Museum stores -- Management.
Museums -- Marketing.
Museum stores.
Museums -- Great Britain -- Marketing.
Retail trade -- Great Britain.
Retail trade.
Author Krum, Gregory, author
MuseumsEtc
ISBN 0956194338
9780956194336
Other Titles Alive to change : successful retailing in museums : a collection of essays