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Author
Wilkinson, David G
Title
The Event Management and Marketing Institute / author and editor David G. Wilkinson
Published
Toronto : The Event Management and Marketing Institute and the Sport Marketing Institute, 1988
Copies
Location
Call no.
Vol.
Availability
MELB
796.069 Wil/Ema
AVAILABLE
Description
1 volume (various pagings) ; 30 cm
Notes
Also includes 2 booklets: The event marketing process and The event planning process
Subject
Marketing.
Sports administration.
Sports -- Economic aspects.
Author
Event Management and Marketing Institute
ISBN
0969202423
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