Book Cover
Author Zivanovic, Julia

Title The marketing practitioner's guide to shopping centre marketing / Julia Zivanovic
Published Waikiki, W.A. : Know l'edge, 2006


Location Call no. Vol. Availability
 MELB  658.87 Ziv/Mpg  AVAILABLE
Description 222 pages : illustrations, ; 22 cm
4 3/4 in
Summary Learn from a highly successful strategic marketer who has pulled the multi-disciplinary and challenging aspects of marketing a shopping centre together in one place. Packed full of practical advice, examples, useful resources and templates, it's a book all Shopping Centre Marketing Managers should keep close by and refer to often. - Back cover
Notes Includes bibliographical references: p. 220-222
Bibliography Bibliography: pages 220-222
Notes System requirements for accompanying CD-ROM: Microsoft Word; Microsoft Excel
Subject Advertising -- Shopping centers.
Shopping centers -- Marketing.
Genre/Form Sound recordings.
ISBN 0977508609
9780977508600 (paperback)
Other Titles Shopping centre marketing