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Author Lee, Sang Yeal.

Title To vary or not? : the effects of ad variation on the web / Sang Yeal Lee and S. Shyam Sundar
Published Youngstown, N.Y. : Cambria Press, [2006]


Location Call no. Vol. Availability
 W'PONDS  659.144 Lee/Tvo  AVAILABLE
Description xxii, 106 pages ; 24 cm
Bibliography Includes bibliographical references and index
Subject Internet advertising.
Advertising -- Effective frequency.
Author Sundar, S. Shyam.
LC no. 2006034619
ISBN 9780977356799 alkaline paper
0977356795 alkaline paper