Title To vary or not? : the effects of ad variation on the web / Sang Yeal Lee and S. Shyam Sundar

Published Youngstown, N.Y. : Cambria Press, [2006] ©2006

Copies

Location	Call no.	Vol.	Availability
W'PONDS	659.144 Lee/Tvo		AVAILABLE

Description xxii, 106 pages ; 24 cm Bibliography Includes bibliographical references and index Subject Internet advertising. Advertising -- Effective frequency. Author Sundar, S. Shyam. LC no. 2006034619 ISBN 9780977356799 alkaline paper 0977356795 alkaline paper

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