Title Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about / Kate Newlin

Published Amherst, N.Y. : Prometheus Books, [2009] ©2009

Copies

Location	Call no.	Vol.	Availability
MELB	658.827 New/Pbw		AVAILABLE
W'BOOL	658.827 New/Pbw		AVAILABLE

Description 292 pages, 8 unnumbered pages of plates : illustrations ; 24 cm Bibliography Includes bibliographical references (pages 263-270) and index Notes Foreword by Mark DiMassimo Subject Brand name products. Consumers -- Attitudes. Customer loyalty. Branding (Marketing) LC no. 2008049550 ISBN 9781591026877 hardcover alkaline paper 1591026873 hardcover alkaline paper

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