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Book Cover
Author Newlin, Kate.

Title Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about / Kate Newlin
Published Amherst, N.Y. : Prometheus Books, [2009]


Location Call no. Vol. Availability
 MELB  658.827 New/Pbw  AVAILABLE
 W'BOOL  658.827 New/Pbw  AVAILABLE
Description 292 pages, 8 unnumbered pages of plates : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 263-270) and index
Notes Foreword by Mark DiMassimo
Subject Brand name products.
Consumers -- Attitudes.
Customer loyalty.
Branding (Marketing)
LC no. 2008049550
ISBN 9781591026877 hardcover alkaline paper
1591026873 hardcover alkaline paper