Title Branded : branding in sport business / edited by Jason W. Lee

Published Durham, N.C. : Carolina Academic Press, [2010] ©2010

Copies

Location	Call no.	Vol.	Availability
MELB	796.00688 Lee/Bbi		AVAILABLE

Description xi, 341 pages, 16 unnumbered pages of plates : color illustrations, color map ; 23 cm Bibliography Includes bibliographical references Subject Sports -- United States -- Marketing. Sports -- Economic aspects -- United States. Branding (Marketing) -- United States. Advertising -- Social aspects -- United States. Author Lee, Jason W. LC no. 2009040507 ISBN 9781594605062 paperback alkaline paper 1594605068 paperback alkaline paper

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