| Description |
1 online resource |
| Contents |
Intro -- Foreword -- Introduction -- Chapter One -- An Overview of Fashion Design -- A Whirlwind History of Fashion -- How Much Money Will You Make? -- Where Are the Jobs? -- Do You Have What it Takes? -- Communication -- Perseverance -- Organization -- Technical skills -- Creativity -- Chapter Two -- Paths to A Fashion Design Career -- Your Portfolio -- Design Competitions -- Project Runway Junior -- H & M Design Award -- LVMH Prize -- Internships -- Professional Organizations -- Working Your Way Up in the Business -- Case Study: Moziah "Mo" Bridges -- Chapter Three -- Developing Your Fashion Focus -- Couture -- Outerwear -- Wedding gowns -- Sports/performance apparel -- Petites -- Plus size -- Children -- Costumes and historical wear -- Case Study: Maureen Demers, MFA -- Lifestyle wear -- Special needs -- Menswear -- Accessories -- Finding Your Niche -- Your interests -- Your experiences -- Unmet needs -- How to Use the Niche Brainstorming Worksheet -- Expanding your niche -- Finding Inspiration -- How to Create a Storyboard -- Storyboard layouts -- How to Use a Storyboard -- Case Study: Deanna Kei -- Chapter Four -- Designing Your Line -- Design Basics -- Line -- Form -- Rhythm -- Balance -- Proportion -- Focal point -- Color -- Texture -- Hand -- Unity -- Contrast -- Case Studies: Dreamgirl International -- Sketching Your Ideas -- Case Study: Ermelinda Manos -- Selecting Materials -- Types of Fibers -- Commonly used fibers -- Common natural fabrics -- Common manmade fabrics -- How to Identify Fibers -- Fiber Identification Worksheet -- Chapter Five -- Sample Garments -- Patternmaking -- Basic Construction Skills -- Sewing Equipment -- Hiring a Seamstress or Tailor -- Signs of a High-Quality Garment -- What are you looking for? -- Grading -- Legal Considerations -- How to Protect Your Creative Property -- Copyright -- Patents -- Trademarks |
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Trade dress -- Copying Designs -- Using and Altering Patterns -- Licensed Images and Phrases -- Chapter Six -- Selling Your Designs -- Retail Options -- Trunk shows -- Designer-owned boutiques -- Online sales -- Wholesale Options -- Consignment -- Pricing Your Product -- Chapter Seven -- Manufacturing -- Suppliers -- Manufacturers -- What if you are not satisfied? -- Packaging Your Pieces -- Labeling -- The Textile and Wool Acts -- Chapter Eight -- Marketing -- Understanding Your Market -- Image -- Branding -- Strengthening Your Image and Brand -- Choosing a Name -- Developing Your Logo -- Online Marketing -- Print marketing -- Look books -- Other print marketing materials -- Low-cost marketing ideas -- Chapter Nine -- Publicity -- Special events -- Fashion shows -- Classes and workshops -- Public Relations -- Chapter Ten -- Starting a Business -- Organizing Your Business -- Sole proprietorships -- Partnerships -- Corporations -- Which business type is best for you? -- Laws, Regulations, and Licenses -- Financing Your Business -- How much money will you need? -- Where can you cut costs? -- Types of financing -- Business plan -- Case Study: Emily Costa -- Chapter Eleven -- Customer Service -- Why is customer service important? -- Addressing customer concerns -- Developing customer service policies -- Special concerns for custom designers -- The hard-to-please customer -- Conclusion -- Get Your Design On Now! -- Social Media -- Start a vlog -- Write a blog -- Post pictures -- Learn -- School -- Online learning -- Volunteer -- Costuming -- Fashion shows -- Just Do It. -- Guest Contributors -- Bibliography -- Glossary -- About the Author |
| Summary |
This book is the definitive source for the young adult audience. Teeming with interviews from successful designers as well as captivating images of example designs, this book has everything the young audience needs. You will learn how to pursue education, how to determine your specialty, patternmaking, bookkeeping, and everything in-between - all explained simply |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record and CIP data provided by publisher; resource not viewed |
| Subject |
Fashion design -- Vocational guidance
|
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DESIGN -- Textile & Costume.
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| Form |
Electronic book
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| LC no. |
2016058098 |
| ISBN |
9781620232064 |
|
1620232065 |
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