Introduction: the heart of the matter -- Who! finding the hidden agenda. Defining the hidden agenda -- The conceptual target -- Uncovering the hidden agenda -- What? connecting to the hidden agenda. Your core -- The credo -- Real ambition -- How? speaking to the hidden agenda. Your win strategy -- The advocate's approach -- The power of storytelling
Summary
"In 'The Hidden Agenda, ' Allen describes in practical terms an entirely new way to compel people to follow you and embrace what you are selling. His approach is not about persuading, but about creating a connection that assures a mutual win."--Jacket description
