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Book Cover
Author Allen, Kevin, 1954-

Title The hidden agenda : a proven way to win business and create a following / Kevin Allen
Published Brookline, Mass. : Bibliomotion, ©2012


Description 1 online resource
Contents Introduction: the heart of the matter -- Who! finding the hidden agenda. Defining the hidden agenda -- The conceptual target -- Uncovering the hidden agenda -- What? connecting to the hidden agenda. Your core -- The credo -- Real ambition -- How? speaking to the hidden agenda. Your win strategy -- The advocate's approach -- The power of storytelling
Summary "In 'The Hidden Agenda, ' Allen describes in practical terms an entirely new way to compel people to follow you and embrace what you are selling. His approach is not about persuading, but about creating a connection that assures a mutual win."--Jacket description
Notes Title from title screen
Bibliography Includes bibliographical references
Notes English
Subject Advertising -- Management.
Marketing -- Management.
BUSINESS & ECONOMICS -- Sales & Selling -- Management.
Advertising -- Management
Marketing -- Management
Form Electronic book
LC no. 2012932287
ISBN 9781937134051