Book Cover
E-book
Author Coville, Andrea.

Title Relevance : the power to change minds and behavior and keep you ahead of the competition / Andrea Coville ; with Paul B. Brown
Published Brookline, MA : Bibliomotion, ©2014

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Description 1 online resource (1 volume) : illustrations
Contents Are you relevant? -- Everything is personal -- Dimensions of relevance (I): quantitative -- Dimensions of relevance (II): qualitative -- Dimensions of relevance (III): circumstances -- Why are we making this effort? -- How to become (and stay) relevant -- Relevance and innovation -- How to become irrelevant -- How to regain relevance
Summary Annotation Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle--a magnetic one--that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. "Relevance" takes us through the dimensions of relevance--both qualitative and quantitative--in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the reader through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies. Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Competition
Meaning (Psychology) -- Social aspects
Consumer behavior.
Competition
Consumer behavior
Form Electronic book
ISBN 9781937134839
1937134830
9781937134846
1937134849
Other Titles Power to change minds and behavior and keep you ahead of the competition