Book Cover
Book
Author Godet, Michel.

Title Creating futures : scenario planning as a strategic management tool / Michel Godet ; preface by Joseph F. Coates ; translated by Adam Gerber and Kathryn Radford
Edition Second edition
Published London : Economica, 2006

Copies

Location Call no. Vol. Availability
 MELB  658.4012 God/Cfs 2006  AVAILABLE
Description xiii, 349 pages : illustrations ; 24 cm
Contents How to think about the future now : Back to the future ; Planning, "la prospective" and strategy: what's the difference? ; Ten key ideas -- Why do experts get it wrong? : Tales of error ; Energy forecasting errors ; The four main causes of error ; Misinformation- more and more! ; No right answers to wrong questions ; Three mirages from the 1970s and 1980s ; The new economy was an old -- Cliches and anti-cliches about the future : Development factors are endogenous ; Globalization is not to blame ; Technology is not essential ; Sustainable development, with or without mankind? ; The link between economic growth and demographics ; The family, a public affair -- How to be rigorous with scenario planning : Five conditions and the tools to ensure rigor ; Scenario planning: an integrated approach -- Initiating the entire process : The strategic prospective workshop ; Workshop outlines ; Illustration: Regulation of the Telecommunications Industry (Horizon 2010) ; A few lessons from the Basque Region 2010 exercise ; Practical guide for "strategic prospective" -- Case studies in industry and defence : The aluminum industry ; EDF: the utility of futures-thinking ; ICW 2010: looking for a new individual combat weapon -- Case studies in service sector : IT5: global scenarios ; Scenario building at Axa France ; Will Paris need a third airport in 2030? If so, where? -- BASF facing agri-food and environmental challenges : The full futures process from upstream to downstream ; Mactor analysis applied to food safety ; Main results regarding food safety and the environment -- The human factor makes the difference : Changing words and adapting structures and behaviors ; Towards sustainable motivation ; The future: fruit of will and initiative -- How I became a futurist : Joseph COATES interviewed by Philippe Durance and Adam Gerber ; Michel GODET interviewed by Philippe Durance
Notes Originally published (Paris : Dunod, 1997, 2001, 2004) as Manuel de prospective stratégique
Bibliography Includes bibliographical references (pages [339]-346) and index
Subject Strategic planning.
ISBN 2717852441
9782717852448 paperback
9782717841893 paperback
271784189X
Other Titles Manuel de prospective stratégique. English