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Book Cover
Author Grünig, Rudolf.

Title Process-based strategic planning / Rudolf Grünig, Richard Kühn ; translated from German by Anthony Clark
Edition Fifth edition
Published Berlin : Springer, [2008]


Location Call no. Vol. Availability
 MELB  658.4012 Kuh/Pbs 2008  AVAILABLE
Description xxvi, 363 pages : illustrations ; 24 cm
Summary A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into seven steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material
Notes Kühn's name appears first on the original German ed
Rev. ed. of the English translation of: Grundlagen der strategischen Planung. c2002
Bibliography Includes bibliographical references (pages [357]-363) and index
Notes Print version record
Subject Business planning.
Strategic planning.
Author Kühn, Richard, 1939-
Kühn, Richard, 1939- Grundlagen der strategischen Planung. English.
LC no. 2008927356
ISBN 9783540685791 (hbk. : alk. paper)
9783540685838 (e-ISBN)