Book Cover
E-book
Author BABU, V. RAMESH. ARUNRAJ, A

Title FASHION MARKETING MANAGEMENT
Published [Place of publication not identified] : WOODHEAD Publishing INDIA, 2019
Online access available from:
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Description 1 online resource
Contents Cover; Half title; Fashion Marketing Management; Contents; 1 Introduction to fashion business; 2 Apparel marketing; 3 Fashion merchandising; 4 Apparel merchandising; 5 Retail and visual merchandising; 6 Sourcing; 7 Garment costing; 8 Export documentation; Index
Notes Print version record
Subject Fashion industry -- Marketing
Form Electronic book
ISBN 8193644611
9788193644614