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Title Strategic CSR communication / Mette Morsing & Suzanne C. Beckmann (eds.)
Edition First edition
Published Copenhagen : DJØF Publishing, 2006


Location Call no. Vol. Availability
 MELB  658.408 Mor/Scc  AVAILABLE
Description 301 pages : illustrations ; 23 cm
Contents Strategic CSR communication : an emerging field / Suzanne C. Beckmann, Mette Morsing & Lucia Reisch -- Corporate social responsibility is a management fashion. So what? / Eric Guthey, Roy Langer and Mette Morsing -- Corporate social responsiveness and public opinion / Steen Vallentin -- Business news and the definition of business and society / Peter Kjær -- Stealth marketing communications : is it ethical? / Roy Langer -- Stakeholder communication strategies / Mette Morsing & Majken Schultz -- Consumers' perceptions of and responses to CSR : so little is known so far / Suzanne C. Beckmann -- Communicating CSR to consumers : an empirical study / Lucia A. Reisch -- The uncertainties of strategic CSR communication : business-NGO relations / Susse Georg -- Communicating CSR issues in supply chains : experiences from Asia / Mette Andersen -- Investor relations and CSR communication : conversing with the forgotten stakeholder / Kai Hockerts -- Reporting consistently on CSR--choosing appropriate discourse strategies / Anne Ellerup Nielsen & Christa Thomsen
Bibliography Includes bibliographical references and index
Subject Social responsibility of business.
Business ethics.
Communication -- Social aspects.
Author Morsing, Mette.
Beckmann, Suzanne C.
ISBN 8757415870