| Description |
1 online resource (1 volume) |
| Contents |
Descrizione -- Biografia -- Frontespizio -- Copyright -- Indice -- Foreword by Ferruccio Ferragamo -- Foreword by Roberto Italia -- Introduction. Why a Branded Supply Chain? -- 1. Branding Sustainability Beyond Green -- 1.1 Behind the scenes of brands -- 1.2 What is sustainability all about? -- 1.3 What is the Branded Supply Chain? -- 2. The Brand. From Promise to Purpose -- 2.1 The evolution of branding -- 2.2 From promise to experience -- 2.3 The brand as purpose -- 2.4 The new paradigm: People-led branding -- Insight. De Beers. Building Forever -- 3. Investors. Investing with Purpose |
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3.1 Why responsible investing -- 3.2 The ESG regulatory framework. An evolving landscape -- 3.3 Integrating ESG into the corporate strategy -- 3.4 The benchmarking challenges -- 3.5 The need for standardization -- 4. The Supply Chain Decoded -- 4.1 The supply chain. An ever-evolving concept -- 4.2 The transformative trends behind supply chains evolution -- 4.3 From risk mitigation to value generation -- 4.4 Supply chain finance (by Emanuela Banfi) -- 5. Models of Supply Chain Governance -- 5.1 Supply chains: From markets to ecosystems -- 5.2 Why are ecosystems the future of supply chains? |
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Insight. Li & Fung. A supply chain orchestrator and a captive micro eco-system -- Insight. Italian tanneries. A macro eco-system based on sustainable development -- 6. Toward the Age of Transparency -- 6.1 Supply chain transparency defined -- 6.2 Supply chain transparency regulations: From mandatory to voluntary -- 6.3 Voluntary disclosure initiatives in the fashion industry -- 6.4 Blockchain as a technology for supply chain transparency -- Insight. Mutti. Building a transparent supply chain -- 7. The Branded Supply Chain Narrative -- 7.1 Communication in times of scrutiny |
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7.2 The Branded Supply Chain narrative. From "care and check" to proactivism -- Insight. Davines. Building a branded narrative in beauty -- 8. Salvatore Ferragamo. Sustainable Thinking Along the Supply Chain -- 8.1 A brand with a legacy: Shoemaker of Dreams -- 8.2 The Branded Supply Chain path -- 8.3 The future ahead -- 9. Loro Piana. The Wonderful Journey from Row to Rare -- 9.1 A brand with a purpose: Quality without compromise -- 9.2 The Branded Supply Chain: Select, transform and protect -- 9.3 Storytelling the journey from row to rare -- Afterword by Stefania Lazzaroni -- Bibliography |
| Notes |
Print version record |
| Subject |
Branding (Marketing)
|
|
Business logistics.
|
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branding.
|
|
Branding (Marketing)
|
|
Business logistics
|
| Genre/Form |
Electronic books
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| Form |
Electronic book
|
| Author |
Saviolo, Stefania
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Borney, Gian Mario
|
| ISBN |
8831322273 |
|
9788831322270 |
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