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Author
American Marketing Association. Educators' Conference (2011 : San Francisco, CA)
Title
2011 AMA educators' proceedings : marketing 2011 : delivering value in turbulent times / edictors Stephanie M. Noble, Charles H. Noble
Published
Chicago, Ill. : American Marketing Association, 2011
Copies
Location
Call no.
Vol.
Availability
WATERFT BUSINESS
658.800175 Tam/Epe
2011
AVAILABLE
Description
1 CD-ROM : sound, color ; 4 3/4 in. +
4 3/4 in
Series
Proceedings series (American Marketing Association) ; v. 22
Proceedings series (American Marketing Association). Educators' proceedings ; v. 22
Proceedings series (American Marketing Association) ; v. 22
Subject
Marketing -- Congresses.
Marketing -- Study and teaching -- Congresses.
Marketing -- Management -- Congresses.
Marketing research -- Congresses.
Genre/Form
Conference papers and proceedings.
ISSN
0888-1839
ISBN
0877573476
Other Titles
2011 AMA summer educator's conference
Marketing 2011 : delivering value in turbulent times
Delivering value in turbulent times
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