| Description |
1 online resource (20 pages) : illustrations, charts |
| Series |
Emerald emerging markets case studies, 2045-0632 ; vol. 6, no. 2 |
| Summary |
AaramShop is digitizing the Grocery General Trade ecosystem. There are of millions of neighbourhood kirana stores spread across all the cities of India. AaramShop is bringing these neighbourhood stores kirana online, and making them not only e-commerce ready, but also capable of using technology to take their stores to the next levels in terms of service and delivery. The case lists out the issues and challeges faced by Aaramshop |
| Notes |
Expected learning outcomes: This case challenges the participants to understand the new business model in the e commerce space. The participants can look at the different angles of the business model proposition viz. how Aaramshop approach delivers on the retailer proposition, consumer proposition and the brands proposition. The participants can also be sensitized about the obstacles in making the business model more successful. These obstacles can be posed by the retailers, consumers or brands. The case will lead to a discussion about the logistics model opportunity available to Aaramshop.com |
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Teaching Notes are available for educators only. Please contact your library to gain login details |
| Bibliography |
Includes index and bibliographical references |
| Audience |
The courses in which this case can be used include e-business, e-commerce, digital marketing, retailing and marketing strategy. This case can be used to teach MBA students. This case is also having the equal relevance for the executive programs |
| Subject |
Marketing
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Consumer behavior
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Business logistics
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| Genre/Form |
Case studies.
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| Form |
Electronic book
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| Author |
Kapoor, Ashish
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Bhatia, Sameer
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