Book Cover; Title; Contents; List of illustrations; Notes on contributors; Preface; List of abbreviations; The Marshall Plan and the transfer of US management models to Europe: an introductory framework; From business reform programme to production drive: the transformation of US technical assistance to Western Europe; Transfer mechanisms and channels; The European Productivity Agency: a faithful prophet of the American model?; 'Operation Impact': converting European employers to the American creed; US-owned manufacturing affiliates and the transfer of managerial techniques: the British case
Summary
This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries and regions in the 1950s and 1960s
Notes
A collection of 12 papers by international authors
