Machine generated contents note: 1. workplace and the academy -- Introduction -- workplace and the academy; a comparison -- Communities and cultures -- Resources for writing -- Learning and socialisation -- Scope of the book -- Structure of the book -- 2. Workplace communities and workplace writing -- Introduction -- Social constructionism -- Discourse communities -- Genres and communities -- Genre: a definition -- Studies of discourse communities -- discourse community: the PR industry and its practices -- Conclusion -- 3. Genres and genre analysis -- Introduction -- Approaches to genre and genre analysis -- Widening the scope of genre analysis -- Genre knowledge -- Genres and purpose -- Genre colonies -- Discourse communities and interdiscursivity -- Genre and pedagogy -- 4. Intertextuality -- Introduction -- Genres and intertextuality -- Intertextuality in workplace settings -- purpose and function of intertextuality -- Email and intertextuality -- Intertextuality and pedagogy -- Tackling intertextuality in a classroom setting -- Conclusion -- 5. Collaboration -- Introduction -- What is collaborative writing? -- Collaborative writing in workplace settings -- Teaching collaborative writing -- Task design and collaborative interaction -- Conclusion -- 6. Power, politeness and language -- Introduction -- Power and language: the challenges for writers -- Politeness theory -- Politeness and context -- Politeness and writing research -- Politeness and pedagogy -- Tone and register -- Internal and external communication -- Politeness and requests: writing emails -- Writing email requests in academic settings -- Email requests: challenges for research and pedagogy -- 7. Channels of communication -- Introduction -- Models of technology adoption -- impact of technologies on writing -- Promotional emails -- Instant messaging and web-chat -- Email and instant messaging -- Technology and writing: opportunities and challenges -- Multimodality -- Management of corporate image -- Collaborating in virtual space -- Conclusion -- 8. Organisational culture -- Introduction -- Organisational culture and discourse community -- Organisational culture: definitions and approaches -- Schein's model of organisational culture -- Interpreting an organisational culture -- Management beliefs and organisational culture -- Organisational culture and pedagogy -- Conclusion -- 9. Socialisation processes -- Introduction -- Language socialisation -- academy and the workplace as contexts for learning -- Situated learning -- issue of transferability -- Towards possible pedagogies -- Socialising into a workplace: a case study -- Conclusion -- 10. Workplace writing and pedagogy: concluding thoughts -- Introduction -- Textbooks and workplace writing -- What teachers can do
