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Book Cover
E-book
Author Mehta, Shreshthi, author

Title Brewerkz : the road ahead / Shreshthi Mehta, Julia Ivy
Published London : SAGE Publications: SAGE Business Cases Originals, 2020

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Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business Cases
Summary This international business and market-entry strategy case presents Devin Otto Kimble, an owner of Brewerkz, a microbrewery attached to a restaurant in Singapore. Pleased with the brewpub's success, Devin wonders how to navigate his business from a local market to expand operations to other promising markets in China and India. While evaluating his options, Devin considers the opportunities and challenges in each location, and the threats from competition
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Kimble, Devin Otto
Strategic planning -- Case studies
International business enterprises.
Hospitality industry.
Hospitality industry
International business enterprises
Strategic planning
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
Author Ivy, Julia, author
ISBN 9781529713558
1529713552