Marketing consumer products before 1914: Rowntrees and Elect Cocoa / Francis Goodall -- English versus American hardware: British marketing techniques and business performance in the USA in the nineteenth and early-twentieth centuries / Geoffrey Tweedale -- Marketing high technology: educating physicians to use innovative medicines / Jonathan Liebenau -- The British Engineers' Association and markets in China 1900-1930 / R.P.T. Davenport-Hines -- Marketing the Nettlefold woodscrew by GKN 1850-1939 / Edgar Jones -- The British marketing of armaments 1885-1935 / R.P.T. Davenport-Hines
Analysis
Great Britain Marketing by business firms, 1830-1940