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Title Markets and bagmen : studies in the history of marketing and British industrial performance, 1830-1939 / edited by R.P.T. Davenport-Hines
Published Aldershot, Hants, England ; Brookfield, Vt., USA : Gower, [1986]
©1986

Copies

Location Call no. Vol. Availability
 W'PONDS  380.10941 Mar  AVAILABLE
Description xii, 204 pages : illustrations ; 24 cm
Series Business history series
Business history series.
Contents Marketing consumer products before 1914: Rowntrees and Elect Cocoa / Francis Goodall -- English versus American hardware: British marketing techniques and business performance in the USA in the nineteenth and early-twentieth centuries / Geoffrey Tweedale -- Marketing high technology: educating physicians to use innovative medicines / Jonathan Liebenau -- The British Engineers' Association and markets in China 1900-1930 / R.P.T. Davenport-Hines -- Marketing the Nettlefold woodscrew by GKN 1850-1939 / Edgar Jones -- The British marketing of armaments 1885-1935 / R.P.T. Davenport-Hines
Analysis Great Britain Marketing by business firms, 1830-1940
Notes Series statement from jacket
Bibliography Includes bibliographies and index
Subject Marketing -- History.
Marketing -- Great Britain -- History.
Author Davenport-Hines, R. P. T. (Richard Peter Treadwell), 1953-
LC no. 86022951
ISBN 0566050668