It's a whole new ballgame -- The essential dynamics of romancenomics -- Taking the cold out of cold calling -- The art & science of being contagious -- It's not what you say or do, it's who you are -- Making a contagious presentation -- What's all the fuss about price?! -- From captivation to cultivation -- Cultivating through crisis -- The sore-thumb principle
Summary
Presenting a powerful new method for attracting; connecting with; and maintaining buyers; this book provides the tools for captivating even the toughest customers and then cultivating genuine relationships through the power of being contagious. -- Edited summary from book
